Clik here to view.
Printing versus Email Marketing — why not do both?
Printing and E-mail Marketing both have their place in marketing businesses and organizations. However, both tools are different and can be complimentary if used correctly. Usually, E-mail marketing...
View ArticleClik here to view.
The Case for Printed Newsletters
In the age of the internet, why bother with a printed newsletter? This is an important question, and it needs to be addressed in detail before printing and/or mailng out a hard copy newsletter....
View ArticleClik here to view.
Value of a Printed Brochure
In today’s world, all of us engaged in marketing need to think carefully about the dollars we are spending and the return of investment of those marketing dollars. Printing a corporate or...
View ArticleClik here to view.
Printed Posters and Printed Flyers — Get the Word Out!
Printed posters and printed flyers are an inexpensive way to get the word out about your product, service or event. At present, although there are some digital alternatives to flyers or posters, these...
View ArticleClik here to view.
Hit your targets in 2012!
With tight marketing budgets today, the key to an effective marketing campaign is not how much you spend, but spending marketing dollars effectively. You have many choices when you try to drum up...
View ArticleClik here to view.
Start Spreading the Word!
Communication is about spreading the word. In ancient history, communication began with the oral word as languages were invented. Later, in medieval times, people risked life and limb to carry royal...
View ArticleClik here to view.
Marketing in the Great Recession—The case study of a fraternity
Recently, my son, a sophomore in college, called and asked if we could help him do some marketing to increase his fraternity’s membership. You see, “rush” was fast approaching after Winter Break, and...
View ArticleClik here to view.
Make an Impact that lasts
As a business leader or the head of an organization, you are looking at how to make the most impact for the money on a daily basis. You may be looking for cheap printing, high quality printing or...
View ArticleClik here to view.
Origins of the Logo
One item that will be clearly visible on much of the printing we at ZoePrint create for you or your organization is your logo: some sort of symbol or image unique to your company or organization...
View ArticleClik here to view.
Printed Business Cards–Cultural Differences Around the World
Presenting a Business Card! Although the exchanging of business cards is merely a convenience to most Americans, done as quickly as possible as a reminder of the other party’s contact details,...
View Article
